Why Social media is an important part of every business. WrightB, September 6, 2023 So why is Social Media so important nowadays? Well, the short answer is that it’s one of the most active places to connect with people in the world. Using a site like Instagram I can connect to someone basically anywhere with an internet connection, and if you’re a business owner you should view this as massive potential to reach more people than your business ever could. Now the more business-focused answer is that the more attention you and your business get the more money you will make. Oddly enough this is one of the more difficult things for people to understand. They always think that the product isn’t good enough or that it’s priced simply too high for anyone to be interested. The hard truth is that not enough people know about you or your business to make good money. Let’s use an imaginary example of a car dealership that sells running and driving cars for a measly 10 dollars. Now that is what I call a perfect price and perfect product. Cause who wouldn’t spend 10 dollars on a running and driving car? Now do you think people would just appear in the doorway of this dealership? Of course they wouldn’t that is unreasonable to expect. This dealership would need to advertise that they are basically giving cars away for next to nothing. Now although the example above is somewhat extreme I believe the point gets across. Even with the perfect product and price point people still need to know you exist. This is where social media comes into play. Social media is a rule-free zone that costs nothing but time to use. Remember when Donald Trump was president and the man refused to get off Twitter and would post nonstop? How many people at least saw one tweet when he was president? I would bet that more people in the world have seen a tweet from Donald Trump when he was president than have tasted an American Hamburger(a weird comparison I know). The overarching theme here is that the more attention you can generate for your business the more profit you’re going to make. That’s because more people know who you are and what you sell. Who cares if they aren’t your “target demographic” or not your “ideal customer” the only thing that matters is they know who you are. If you want to do yourself or your business any good go do some research online about how to effectively use social media. Heck use chat-gpt and ask it that exact question. You can even ask it to give specific information based on your business. The only thing you need to remember is that it’s better to be on social posting nonsense than not be on social doing nothing. Marketing Posts MarketingSocial Media